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Cafe Kitchen: Relaxed food for friends from the Lantana Café

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Once you have hired the perfect employees for your coffee shop, some training may be required. If this is the case, then you may find it useful to put together a training plan to make sure that all bases are covered. Many cafe owners decide to hire staff on a trial basis to begin with so that their suitability can be assessed. Alternatively, you could add more seating options to cater for people who want to ‘sit-in’ rather than takeaway. Whatever your current style, changing it slightly could increase the footfall and custom that your cafe gets. The world of online marketing is a big one, and tapping into it can produce a number of positive results for your cafe. As it’s likely that you will be doing most - if not all - marketing yourself, this guide covers some of the techniques that are simplest to implement. In the future, it’s worth remembering that employing the help of a professional digital marketer can often be beneficial, once you have exhausted most of the DIY marketing options. Logo – you may want to design a simple icon to represent your brand, so that your cafe name does not always have to be spelled out, or your full logo used. Brand logos exist in our mind as vague representations, so the important thing is to make sure people recognise your logo and associate it with what you sell, rather than perfectly recalling every detail. This means it's best to keep it simple. An up-market residential village could mean consumers are likely to be retired, or middle-aged with children.

If you are looking for a place for breakfast or brunch in Shoreditch you cannot go wrong with this place. The menu at Savoy Cafe & Kitchen is diverse and delicious with a slight Middle-East take on some of the items but there is something to suit every taste and preference. In the morning, you can enjoy a hearty breakfast of eggs, bacon, and avocado on toast, or opt for something lighter like a fresh smoothie or a bowl of oatmeal. For lunch and dinner, the cafe offers a range of sandwiches, salads, and main dishes, all made with fresh, high-quality ingredients.Lighting – consider not only the fixtures but the actual levels of light in the room. You may want your cafe to be bright and sunny, or you may want to create an ambience with dimmed lighting. You should also consider other food offerings, such as burgers, pizzas and takeaway food, as well as breakfast foods such as fry ups and porridge. Write a business plan. No matter what type of small business you intend to open, a written detailed business plan is an essential first step in the process. A good business plan analyzes your business, its market, and its plan going forward for several years. It is essentially your "road map" to success. It also serves as your primary "sales pitch" for potential investors and financing. [3] X Trustworthy Source U.S. Small Business Administration U.S. government agency focused on supporting small businesses Go to source

Finance – this should be detailed, and include everything from initial investment to the cost of decorating, buying equipment and hiring staff. The list of things that you’ll have to consider and coordinate in preparation for opening a coffee shop is a long one, but the key to working through it is to give each item due attention – don’t rush through anything. Discussed below are some of the most important aspects of preparing to open a cafe, as well as some tips on what to bear in mind when it comes to dealing with them. What cafe products and services will you offer? A cafe located in a quiet area, for instance, might be able to save money by opening around midday – rather than in the morning – if there are few potential customers around early on. Fitting and decorating – you will probably have to furnish and decorate your business premises before you open, and there’s a chance that you may even have to commission some building work, too. If you want to sell hot food or drinks between the hours of 11pm and 5am, you'll need to make sure your premises licence includes 'the provision of late night refreshment'. You'll also have to bear in mind your local authority's stance on operating late at night, particularly if you're in a residential area.

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A high level of customer service needs to be present and practised across your entire business, which means making sure that all of your staff’s customer service skills are up to scratch. Give them proper training before they get started so they know what’s expected of them, and reward the right behaviour to help ensure that standards don’t slip. What to do when it all goes wrong Google My Business – Signing up to Google My Business this service offers your cafe some exposure through Google search and Google Maps when people in your local area search for your business type. For instance, your cafe may show up if someone searched for ‘coffee shops in Newcastle-Under-Lyme’ – if that’s where you’re located. Only you can decide whether your cafe truly needs staff or not – but some considerations that may help you come to this decision are: Original name – you want to make sure that customers can remember your name, and you certainly don’t want to be confused with any of your competitors.

Your cafe’s brand – its name, logo and any other identifying features – is going to be at the centre of any marketing that you do, so it needs to be clear, unique and easily recognisable. You may find that you benefit from a slight tweak to your logo design, or you may want to consider re-branding altogether. When making changes to your cafe brand, be sure to bear the following in mind: Is your business opening at the right times of the day? Defining what the ‘right’ times of day are for your business will depend largely on factors such as the location of your premises and your customer profiles. Personality – give your cafe a personality, and let that live through your branding. For instance, is your cafe chic, sophisticated and upmarket? Or is it more casual, relaxed and down-to-Earth? Do you want to inject an element of humour into your brand voice, or keep it ultra-professional?

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As well as the business plan and funding options that virtually any business will need to consider, starting a cafe has a number of its own unique challenges that you will need to overcome. Both my husband and I had the Shakshouka, freshly baked bread, and washed it down with a turmeric latte. I am very new to these flavoured lattes and rather enjoyed the turmeric latte than the matcha latte that I recently tried for the first time at Where The Pancakes Are at Flat Iron food court. There are many benefits of recruiting cafe staff, including reducing your own workload so you have more time to focus on other areas of the business. However, there are also certain downfalls that can come with having employees, such as those associated with not hiring the right people (discussed below), and entrusting the fate of your business to a stranger.

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