Posted 20 hours ago

Imbue Curl Empowering Crème Gel, Vegan & Curly Girl Compliant, 200ml Paraben Free For 4A-4C Wavy Coily Hair; Curl Cream for Curly Hair, Edge Control Gel, Baby Hair Styler, Curl Enhancing Style Gel

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Every kind of curl is respected in its own right, and standards of beauty are slowly but surely being shed so we can uphold individuality in all its glory. If you've got curly hair, you'll probably already know that not all shampoos for curly hair are made equal. There are the co-wash formulas, sulphate and silicone-free shampoos and va-va-voom texture formulas. Unsure of which is right for you? That's where we can help. If you want to enhance definition, you can use them during Step 3, Curl. The clips will hold your hair into sections, which allows you to apply the styling products more evenly and enhance your curl pattern. The Imbue collection has been formulated with the support of afro hair veteran Michelle Sultan – a force for curls and the magic behind the tresses of celebrities including Alison Hammond, Jennifer Hudson, Amber Gill, and Jordyn Woods.

We've designed it without sulphates to be extra delicate, as those ingredients can dry out fragile curls and make them look more frizzy. Enriched with Coconut Extract, Cupuaçu Seed Butter and Shea Butter Extract, this shampoo is the best solution to help your hair and scalp feel clean and healthy. Curly hair is naturally dry so ingredients that not only impart moisture but also help to seal in moisture are key,’ says Keisha Lawler. ‘Botanicals like vegetable glycerin – a natural humectant work well. Light oils like Jojoba, Inca Inchi and Babassu all help to bind moisture to your curls.’ Should you avoid silicones if you have curly hair? Silicones are best avoided if your goal is to feel and see a difference in the long-term health of your curls,’ says Lawler. ‘Silicones give a short term feel of making your hair feel healthy but actually can cause major build up on your strands which can only be removed by using harsh sulphates which end up making your naturally dry curls feel even drier, rough and frizzy.’Michelle used her 20 years’ experience to help ensure each Imbue product has been designed to respect and empower curls, giving everyone the curl confidence they deserve. Imbue is 100% Curly Girl compliant. Imbue only contains sustainably sourced ingredients like Coconut Oil and Cupuaçu Butter to moisturise and respect those curls. We don’t use oil based silicones, parabens, sulphates, drying alcohols, mineral oils or waxes – because it’s not about controlling kinks, curls and coils it’s about liberating them.

Imbue Curl Liberating Shampoo is a sulphate-free, hydrating and curl-enhancing formula designed to gently lift product build-up, dirt and grime without stripping strands of their juicy moisture. Crafted for all types of curls and coils, it delivers a gentle but effective cleanse, leaving your hair feeling soft, smooth and shiny. It also helps to separate your curls, giving them extra definition from wash day and beyond. When it comes to finding the best shampoo, your hair type plays a key role. Because depending on whether your hair is fine, straight, wavy or dry – your strands will need different ingredients and formulas catering specifically for you. We spoke to curly haired expert Keisha Lawler, founder of Trepadora, for her top tips on finding the best shampoo for curly hair. Here's everything you need to know… If you have high density hair (aka LOTS of it), you can use them during Step 1, Cleanse. The clips will hold your hair into sections, which allows you to cleanse each one indvidually and more easily reach the scalp.

What an exciting time for curls and coils. With textured hair taking up more space (quite literally) than ever before, with endless inspiration on social media, on TV, and on the street. Imbue Coil Awakening Cream Cleanser is a silky, hydrating, oil-infused shampoo designed for extra dry type 4 coily hair. This sulphate free delicate formula is built to remove product build up, dirt and grime without stripping the hair's natural oils. It has extra slip to help start the detangling process, and it is infused with nourishing ingredients that help keep tight textures moisturised.

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